Social media is the most powerful tool that a hotel can use to get more bookings. According to Hotel Management Magazine, an award-winning media network for hotel professionals, 73% of millennials check the hotel’s social media feed before booking. Moreover, if a hotel has no social media presence, millennials would most likely not book the hotel. Since most travelers are millennials, their opinion greatly matters to your hotel.
Facebook is the most used social network for hotels and resorts since most potential guests are on it, too. The platform also allows hotels to add an extra tab for reservation or bookings, and even an auto-responder to guests’ inquiries on Messenger.
ZEN Rooms’ very own Digital Marketing Associate shares tips on boosting social media engagement. Here are some techniques that might get you more bookings:
1. Post lots of visual content.
Most people don’t like reading. Visual content can tell more stories than text in a short span of time. In fact, visual content is processed 60,000 times faster than text, according to Foap, a Marketing and Advertising company.
2. Post at least thrice a week.
This is to constantly remind your followers of your services. If you have amazing staff and excellent customer service but no one would see what you do, then your hotel is almost non-existent. Also, a Facebook page with no posts would not encourage guests to book, since they don’t see anything about your hotel.
3. Post customer testimonials.
Your potential guests might be more convinced to book your hotel if actual guests can vouch for your service. Nowadays, online reviews are as good as personal referrals. Use this to your advantage. Soliciting reviews is free anyway.
4. Use hashtags.
Hashtags help in collating posts. One click on a hashtag will show your guests all your posts on a certain topic. This makes it easier for your guests to browse the content they are looking for. Remember, potential guests like it when you make things easier for them.
5. Respond to comments.
This shows that you care about their opinions. It also allows you to monitor what interests your followers.
What does ZEN Rooms do to help your hotel get more online traction?
ZEN Rooms has official Facebook and Instagram pages where exclusive hotel partners get promoted. These social media channels have a total of almost 2 million followers, and more than 5,000,000 customers interact on these pages monthly.
Let’s make your hotel guests’ popular choice. Contact us today at [email protected]