If your hotel is temporarily closed, this may be the best time to focus on how you can improve your hotel operations. Our professional hoteliers are giving you advice on how you can be productive in your hotel during the community quarantine.
1. Update your hotel listing on online booking platforms
You can start on your online marketing efforts. When the situation settles, you’ll be competing with a lot of hotels online. With that, you should make sure that your hotel looks the best. You can take this opportunity to take new photos of your rooms and amenities so you can improve your hotel listing on online travel agencies (OTAs) you are seen on. It is advisable to change hotel listings every time there is a new amenity or service. If none, you should change or update your online hotel listing at least once in 2 years. OTAs rank hotels according to the following information, so you should pay attention to how your hotel looks online: complete list of amenities and services, complete and clear photos of rooms and amenities, good online reviews, and price.
You can improve your listing by trying to book your hotel as a guest in the OTAs where it is listed on. Did you find the right information you were looking for as a guest? If not, you should probably update these details. Always put yourself in the position of the guest when you’re putting details of your rooms and amenities. You may also compare your hotel listing to other 5-star hotels so you can have a guide.
2. Brainstorm future plans
We’ve probably said this over and over again in our past blogs, but it is that important to your hotel if you really want to bounce back. The community quarantine won’t last forever. If you focus on the current situation of the country instead of what’s going to happen after, your hotel will make no progress, and will most likely be forgotten by guests. Think about marketing strategies, pricing strategies, and even new check-in procedures.
3. Re-train and update your staff
Your hotel staff may have already forgotten daily tasks and responsibilities so it’s important to re-align them. It does not have to be a face-to-face meeting since everyone is quarantined. You may do a simple phone call and update your hotel staff on their tasks when the quarantine ends. It’s also better if you can do a video conference so you can keep in touch with everybody and maintain rapport. A coordinated hotel staff is the most important asset of your hotel when the quarantine ends.
You should also update your staff on the plans that you have for your hotel’s re-opening. Include basic health advisories, advise them not to panic, and assure them that you can bounce back as a team.
4. Check current partnerships
If you have current suppliers, check if they’re also opening at the same time with your hotel, so you can have continuous supply. You should also check your local government’s updates and align with them to avoid legal issues when your hotel re-opens.
You should also check your connections to ensure you have guests. For example, if Baguio’s Panagbenga is continued, check if the event sponsors or organizers have a place to stay so you can offer your hotel.
Need further assistance in your hotel to make sure that it’s in its best state when you re-open? Click here to talk to one of ZEN’s professional hoteliers today.