Online Travel Agencies (OTAs) help your property get global visibility, which in turn, can give you a lot of bookings. OTAs influence about 2/3rd of all online bookings, so being seen on the right OTAs will surely make your hotel popular without you even trying.
However, there are over 4,000 OTAs for you to choose from. How do you know which one is the best for your hotel? Should you be in one OTA only or a lot? eZee, our hotel software partner, shares these factors that you need to consider when choosing an OTA that you would partner with.
4 factors you need to consider in choosing the right OTA for your hotel
1. Research on what your target audience uses.
You may be seen on 100 OTAs, but if you are not connected to the right ones, you will still not get bookings. For example, you prefer Filipino guests, but your hotel is listed on Gomio.com, a popular OTA for Dutch guests, you still won’t get bookings. Go for a more local OTA like Booking.com or Agoda if you prefer Filipino guests.
2. Consider your property type.
Some OTAs only cater to a specific type of hotel. For example, Expedia caters to mostly 5-star hotels, so you can’t list your budget hotel there since it will most likely get ignored. ZEN Rooms’ booking website, zenrooms.com, caters to economy to mid-range hotels in the Philippines. If we suit the type of your property, send us an email at [email protected].
3. Commission model
Identify the budget that you set aside for commissions. Is your budget enough to match the amount that the OTA asks for? As long as you don’t lose too much money from commissions, then you’re all set.
4. The account manager
Since you’ve invested a big amount of your budget on an OTA, you want to make sure your hotel is on the right hands. Since your account manager is the direct bridge between you and the OTA, he/she can make or break your hotel online. Determine if the assigned account manager is easy to talk to, can be reached instantly, and understands your needs. This way, if an issue arises or you have inquiries, you can have peace of mind that your account manager has your back.
What does ZEN Rooms do to ensure that your hotel is listed on the right OTA?
ZEN Rooms can connect you to over 30 OTAs, depending on your property type and your target audience. We’ll choose the right OTAs for you so you will be at ease that your budget doesn’t go to waste. Moreover, as an exclusive ZEN Rooms partner, we will automatically list your property on our website, www.zenrooms.com, which gets more than 2,000,000 visits and 50, 000 bookings monthly.
Learn more about our partnership by sending us an email at [email protected]