The hospitality industry has had its fair share of global disasters, from the travel decline after the 911 tragedy in 2001, the SARS outbreak in 2002, and the current COVID-19 pandemic. However, the industry remained resilient and most hotels bounced back after taking actionable steps to adjust to the situation’s business climate.
To help hotels prepare for the current COVID scenario, here are changes to expect after quarantine is lifted and social distancing becomes the new normal:
1. Decline in Leisure Bookings
Leisure travel will not be popular in the next 6-8 months due to guests’ trust issues on safety and security. According to National Geographic, it is estimated that global air transport industry revenues could fall up to $252 billion, and the RevPAR of hotels and resorts in big cities will be severely affected in 2020.
2. Increase in Corporate, Group Bookings and Overseas Return Worker Bookings
Frontliners and other groups from quarantine-exempted industries (BPOs, government, and export-related industries) will be hesitant to return to their homes and stay far from their offices because they are on-call. Overseas workers will also be sent back to their home countries, in which they need a temporary place to stay for as long as 2 weeks before returning to their families. Additionally, most companies will continue to implement a “work from home” scheme, in which some digital nomads would want a different work environment. Expect these specific groups of people to be hotels’ biggest target market in the next few months.
3. Competition between hotels will be more serious
Hotels will compete for travelers’ attention more than ever. With a lot of marketing campaigns seen across digital marketing platforms, it will be difficult to ensure that guests notice your hotel first. With that, this is the time to keep an extra eye on the latest market information and changes that competition makes. Hoteliers will need to explore new points and find new markets. Therefore, during this time, offering a unique and customer-centric promotion will help your hotel stand out.
4. Hotel Operations will shift to digital
Social distancing will be observed even when quarantine gets lifted. To maintain a safe distance from others, hotels are and will continue to adapt digital solutions to keep their brands alive, consumers engaged and operations smooth. Thus, automation of operations will be a huge trend and it is certain that the use of digital tools will be a permanent trend for hotels. Therefore, investing in a good all-in-one hotel solution would be the best action to take.
5. Hotels will need to adjust to the “New Normal”
Hotels will have to adapt to the shift in travel behaviors and constantly follow safety protocols because the end of the pandemic is uncertain. Despite the lifting of the quarantine, hotels will still need to follow COVID safety measures. Hotel sanitation should be hotels’ top priority, in which they should augment their standard operating procedures on cleaning and increase staffing in this department. Hospitality employees should also be retrained on their roles and responsibilities so they can rapidly achieve the same level of efficiency. The faster hotels accept that this is the “new normal,” the quicker they can adjust and bounce back.
Why Hotels Need to Adapt An All-in-One Solution As Soon As Possible
During the “new normal,” hotels also need to be less dependent on more resources to prevent unnecessary spending. To survive the pandemic and sustain operations, hotels are now adapting online solutions. The hospitality industry is taking a hit, so it is important to choose the tool that can help your property bounce back with only minimal investment and effort to completely integrate it into daily hotel operations.
Therefore, a dedicated solution like ZEN eManager could be a game changer. ZEN eManager is a cloud-based all-in-one solution that helps manage hotel operations, save costs, and increase revenue. It has the following features:
Property Management Software (PMS) and Channel Manager (CM)
ZEN eManager’s PMS called eZee Absolute allows hoteliers to monitor their overall performance at a safe distance, wherever they may be. View real-time data on room inventory, the active staff at the hotel, and accurate financial reports on taxes and revenue in one dashboard. It also improves the hotel staff’s coordination because it centralizes information and communication through the mobile app. One of the most unique features of eZee Absolute is it allows email automation on guest confirmation and reminders so staff can save time on engaging guests.
eZee Centrix, ZEN eManager’s Channel Manager, allows hotels to easily manage cancellations, no-shows, and re-bookings in all the online travel agencies (OTAs) they are partnered with. It eliminates the hassle of monitoring room inventory in multiple extranets because eZee Centrix centralizes it in one dashboard.
Dedicated Revenue Manager
The assigned revenue manager from ZEN headquarters applies the ZEN Pricing Model, an advanced pricing algorithm that combines their professional experience with AI technology and historical data to get the best room rates. The ZEN Pricing Model has successfully worked for more than 5000+ managed hotel rooms in increasing their profits by 30% within 90 days.
Exclusive listing on zenrooms.com
ZEN is a trusted brand, with zenrooms.com obtaining up to 1 million monthly website visits. ZEN also gives a marketing edge to exclusive partners by publicizing their hotels across digital marketing channels with more than 1 million followers.
ZEN Rooms is a trusted brand, with its own Online Travel Agency (OTA) zenrooms.com obtaining up to 1 million monthly website visits. ZEN also gives a marketing edge to exclusive partners by publicizing their hotels across digital marketing channels with more than 1 million followers.
Therefore, a mix of advanced hotel software, dedicated revenue manager, pricing model, and a listing on zenrooms.com can lead to a minimum of 30% revenue increase within 90 days. Moreover, hotels can also reduce operational costs, improve guest communication, and boost staff coordination.
Steal Deal: ZEN offers an exclusive 25% discount on yearly subscription and a waived onboarding fee until May 31. Book a free demo of ZEN eManager at www.zen-hs.com/book-a-meeting.