Traveling on holidays is a common phenomenon, but “bleisure” is slowly on the rise. A bleisure trip is the act of combining business trips with leisure. For example, extending your four-day conference in Cebu to five days to have time for sightseeing can be considered bleisure. In a study by SAP Concur, a company specializing in travel and expense management services for businesses, 2.2 million bleisure trips took place in 2017 alone, which is already about 10% of all business trips. With that, bleisure-friendly hotels will surely have the upper hand this 2020.
How can hotel owners benefit from this? Bleisure travelers’ expense on extended stays are sometimes not covered by their employers. This is why most of them prefer budget hotels or hotels with flexible rates.
Bleisure travelers’ behavior
Since bleisure travelers extend their stay just to sight-see, they will most likely not stay at a prolonged time in a hotel. They would only expect basic hotel necessities like Wi-Fi, a clean and comfortable bed, and a hot shower. It is also highly likely that they would only check-in after their business affairs, which is often past the usual hotel-check in time in the afternoon.
What does ZEN Rooms do to attract bleisure travelers?
Rooms are “perishable goods” that can cause unnecessary losses if not sold. At ZEN Rooms, we apply dynamic pricing in our partner hotels so they can maximize their occupancy rates. With that, bleisure-friendly hotels will be preferred by travelers because of affordable and flexible rates.
Want to schedule a meeting with our sales team and discuss how ZEN can help you attract more travelers? Email us at firstname.lastname@example.org.